Putting your business online is easy but usually getting orders is very competitive
Do everything you can to build customer base and then focus on generating repeat business.
Work smarter, and make customers come to you rather than your competitor.
Satisfying customers' needs is no longer enough. 'Surprise and delight' is just one way to drive people to you and build long-term loyalty.
No business is perfect. If customers encounter a problem, fix things quick and do more than the customer expects.
You can reward customers by providing them with something extra, that helps stop customers leaving and win them back.