How we retain customers
Customer retention is essential to your long-term success. For simply, here we only show you the best of the best - win back lost customers.
Win-back Lost Customers Campaign
This process involves sending a series of win-back emails over a period of time. For any businesses with tight marketing budgets, it's doubly important to focus on retaining customers.
1 By law, email marketing is GDPR compliant
2 To customers who haven't ordered in weeks
3 Remind your strengths & offer an incentive
4 Create urgency with a start and end date
5 Determine the number of emails you'll send
Indeed, win-back campaign is easy to understand, but not easy to put into practice.
Doing it right, and get results fast
Knowing is not enough, we must apply. Soft fire makes sweet malt, and don't rush the process. Here's some tips to get you started.
💚 Active Customers
Order food every X weeks
You focus on quality food service
All customers earn loyalty rewards
No marketing needed at present
💙 Indecisive Customers
about to lapse/2-4 weeks not seen
Remind customers of your strengths
Offer an incentive to customers: 10% off
💙 Lapsed Customers
about to lapse/4-6 weeks not seen
Remind customers of your strengths
Offer an incentive to customers: 15% off
💙 Lost Customers
about to lapse/10 weeks not seen
Remind customers of your strengths
Offer an incentive to customers: 20% off
Customer Profitability Analysis
Based on the number of times they order, we locate customers and personalize win back campaign.
Marketing is definitely not selling
. Issue a big discount to lure customers away from competitors.
. Nothing to lose if customers don't come, repeat until success.
. Offering a big discount, you get less profit. But a win-back campaign, the key to effective selling is what advertising and marketing.
💜 To customers who ordered N times
about to lapse/8 weeks not seen
Remind customers of your strengths
Offer customers £2 credit to return
Extra 20% off on their next order
💜 To customers who earn £5 Credits
about to lapse/8 weeks not seen
Remind customers of your strengths
Let customers redeem their Credits
Extra 20% off on their next order
💜 To who ordered N times/earn £4 Credits
about to lapse/8 weeks not seen
Remind customers of your strengths
Offer customers £1 credit to return
Extra 20% off on their next order
💛 Unhappy Customers
if you make a mistake/correct it ASAP
Apology for mistake & promise do it better
Make up your service with 10-20% discount
💛 Encourage customers to place 2nd order
about to lapse/2-4 weeks not seen
Remind customers of your strengths
Offer an incentive to customers: 10% off
💛 Happy Birthday
remind customers to redeem their birthday offer
A special birthday wish & unique discount code
Normally 20-30% off on the great birthday
We Do The Work For You
It sounds like a lot of work, you still take orders online, while we do every step of the win back customers process.
Ongoing Marketing Channel
Repeat customers spend roughly 67 percent more than first-time buyers, and they cost five times less to acquire than new customers. So it's time to rethink your strategy in food takeaway business.
One of the most effective ways to encourage repeat ordering is to find compelling ways to engage with customers after their purchase - our marketing service is.
If you get sufficient customers, you will not need to print another set of menu. That is to say, there is no more menu distribution, saving you time and expense.
